INTRODUCTION

Asset Special Projects is a project marketing group that has been strategically established to effect the sale of city and near city residential properties.

With the emphasis on pre-commitment in the development of residential projects, off the plan sales are an imperative component of any residential development.  Asset Special Projects has an enviable record in this area, and we are considered one of the leaders in innovative and strategic project marketing in Western Australia. 

With the significant increase in activity and subsequent demand for city and near city living, project marketing is becoming an essential and very specialised field of residential sales.  As a result, we pride ourselves on the key elements of innovation, branding and market awareness to maintain our leading position in the marketplace. 

It is for these reasons that Asset Special Projects are at the forefront of specialist research in the area of medium density residential development.  We take a proactive approach in the creation and development of new markets; examples include recent alliances with both South African and South East Asian marketing firms to provide our clients with access to these significant and ever-developing markets. 

In addition to our creation and foundation of offshore markets, Asset Special Projects are market leaders locally, with a significant and highly successful level of brand recognition. 

We can therefore say with complete confidence that these factors, combined with our significant expertise in all facets of the market, separate and elevate Asset Special Projects from the competition.
WHY ASSET SPECIAL PROJECTS?
  • Strong consumer profile and brand.
  • Established and experienced selling team.
  • Provision of market driven, strategic solutions.
  • Established and strong strategic alliances both locally and offshore.
  • We own an enormous database that incorporates over 19,000 names from an extensive cross-section of Perth suburbs, primarily in the AB segment.
  • We have the initiative and aspiration to be Perth's premier property marketing company.
  • Our advanced internal systems and methodology (including reporting and communications systems) have been developed from experience gleaned from both Australia and Asia's largest markets.
  • We have a unique research division - WA's only 100% medium density residential research department.
  • We are proactive to current market forces rather than reactive to present market conditions.
  • We are accountable, flexible and results-orientated.
  • We have pioneered South African marketing through alliance with 5th Avenue Properties.
KEY PERSONNEL

One of the reasons for the success of Asset Special Projects is the internal structure of the company and the teamwork and spirit it promotes.

Tim Willing - Director

Tim has 11 years' experience in the property industry, and has effected sales totalling over $240,000,000 in the past four years, thus proving himself as one of the industry's top performers.  Along with this, Tim has state and national records for highest price achievements.  He has gained invaluable experience from some of the world's premier markets over the past 11 years, including Jakarta, Singapore, Sydney, Paris, Melbourne and Perth.

Marc Drexel - Director

Marc has over 14 years' real estate experience specialising in the inner city and Western Suburbs region.  He was the founder of Acton Central and co-founder of Asset Special Projects, and a past Director of Acton Consolidated.  He holds a real estate certificate and has a proven track record in the marketing and selling of residential and commercial property.

Marcus Gilmore - Director

Marcus has been involved in the real estate industry his entire working life.  He has a background in both commercial and residential real estate, with significant focus on the sale and development of "large" residential sites, being involved in some of Perth's most prominent sales in the current development cycle.  Marcus is considered Perth's leading authority in the negotiation and acquisition of development land in Perth.

Having worked for the past four years at Colliers Jardine in Commercial Sales, Marcus has developed a strategic approach to the marketing of residential projects.  Examples include the pioneering of the recent demand from the South African market, and the alliance developed with marketing group Adcorp who handle Asset Special Projects marketing requirements and enable significant cost savings to our clients through bulk buying discounts.  Marcus is heavily involved in the foundation of new markets, through banking clients, financial advisors and alternate markets in the Eastern states and overseas.

Helen Rewell - Sales and Strategic Property Advice

Helen brings to the team over 20 years of sales experience.  She is a proven industry performer with expertise in selling inner city properties and small lot designs.  As a resident of East Perth, she has first hand experience of the area, facilities and lifestyle that East Perth has to offer to a potential purchaser.  Helen has also achieved sales to new benchmark levels in this redevelopment area. 

Pamela Keys - Sales and Strategic Property Advice

Pamela has a substantial background in residential sales with experience encapsulating many facets of the industry, including lecturing at REIWA.  Pamela, in recent years, has specialised in project marketing.  Her notable success includes significant sales of Wellington Place, the Rise in East Perth, Queensgate in Mt Lawley, along with numerous others.

Steve Pitcher - Sales and Strategic Property Advice

Steve has been involved in the property profession for over 9 years. During this time he has had extensive experience with strata developments and sales. Steve is an industry top performer and a well respected property professional.

Cade Taylor - Research Analyst

Cade is responsible for the implementation, analysis and reporting of WA's only research department that is specifically tailored to the Medium Density Residential Market.  Cade is in his final year of a Bachelor of Commerce (Property).

Lee Smith - Office Manager

Lee is a Licensed Real Estate Agent and comes to us with 20 years experience in Sales, Property Management and Residential/Commercial administration.

Kate Coram - Sales and Marketing Coordinator

Kate is our Marketing Coordinator and Office Administrator and supports the team with the day to day management of our specialised marketing programme.

Lyn Coulter – Property Management

Lyn has over 18 years real estate experience with almost all of this spent in the field of property management.  Most recently Lyn worked with Sullivans Real Estate as the manager of their property management department and worked primarily on inner-city residential developments.

Louise Maroney - Property Consultant

Louise is assistant to Marcus Gilmore (Director). Her past experience includes working as a Research Analyst in the Valuation department at McGees National Property Consultants. She is currently in the final semester of a Bachelor of Commerce (Property & Finance).

Helen Syme – Personal Assistant

Helen is assistant to the Directors. She has extensive experience in office and project management, industrial relations, staff development, training and recruitment. Helen has a Bachelor of Commerce and is a member of the Australian Institute of Management.

 

 

RESEARCH DEPARTMENT

To ensure we are kept up to date with all market trends and opportunities, Asset Special Projects have formed a Research Department that is dedicated solely to the medium density residential market in Perth.  This Research Department is unique in this market in Perth and has a full time research analyst dedicated to collating, analysing and reporting on trends in the medium density residential market.

 

This provides Asset Special Projects with a comparative advantage in the marketplace, as we are able to identify individual segments of the marketplace which may be over or under supplied.  As a result, this allows Asset Special Projects, and our clients, to make informed decisions in relation to both the location, size, structure and pricing of individual developments, as well as aid our experts in the design and formation of residential developments.

 

Research is provided on a monthly basis, which incorporates analysis of the supply and demand factors of the marketplace, specifically in the following suburbs.

 

Ø                  Perth CBD

Ø                  East Perth

Ø                  West Perth

Ø                  South Perth

Ø                  North Perth

Ø                  Victoria Park

Ø                  Subiaco

Ø                  Leederville

Ø                  Mt Lawley

 

Other markets which are also analysed include Fremantle, Cottesloe, Scarborough and Joondalup.

 

Through our Research Department, Asset Special Projects clients have access to regular reporting, surveys of purchasers and developers, market trends and recommendations as a free service.  This provides our clients with a significant comparable advantage in the marketplace.  We also provide a full service from initial site acquisition, consultancy and feasibility analysis through to the final sale of the apartments.

 

 

 

 

 

 

 

 

 

SITE ACQUISITION

In addition to our Research Department, Asset Special Projects are also specialists in the acquisition and negotiation of development sites on behalf of purchasers.  The Directors of the Company have been responsible for some of the most prestigious and significant land acquisition deals relating to the medium density residential market in the most recent development cycle.

 

Examples of these acquisitions are listed below which reinforces the understanding of the market at all levels by Asset Special Projects.

 

Development Site Sales

 

Property                                                                    Land Price                Units

 

2 Bellevue Terrace, Perth                                  $8.0 million               5

4 Bellevue Terrace, Perth                                  $5.2 million               9

Bluewater Development, South Perth                             $3.5 million               50

35 & 39 Labouchere Rd, South Perth                     $3.825 million            44

16 Kings Park Road, West Perth                         $3.03 million             32

41-43 Mount Street, West Perth                         $2.0 million               13

138 Mounts Bay Rd, Perth                                 $2.0 million               33

47 Malcolm Street, Perth                                   $1.77 million             16

2 Colin Street, West Perth                                 $1.25 million             24

2 Outram Street, West Perth                             $1.25 million             24

990 Wellington Street, West Perth                       $730,000                 32

8 Bay Road, Claremont                                     $3.7 million               24

 

When considering the acquisition of sites, Asset Special Projects have a full understanding of the market which incorporates all of the following key elements:

 

Ø                  Land prices (values).

Ø                  Building costs, trends and movements.

Ø                  Requirements of Council relating to development requirements as well as timing.

Ø                  A full understanding of the current economic environment.

Ø                  An understanding of finance and its application to the medium density residential market in Perth.

 

 

 

 

 

 

 

CAPABILITY STATEMENT

Asset Special Projects have been involved, and are currently involved, with some of Perth's most prestigious and successful developments in the medium density market.  The following is a list of our key appointments for which we are acting as exclusive selling agents.

 

LUXURY APPOINTMENTS

 

BOX BUILDING

Project Name:        “Box” Building

 

Address:                    918 Hay Street, Perth

 

Project Type:         Inner City Residential Apartment Building / Restaurant / Gym

 

Client:                        City Life Holdings Pty Ltd

 

Completion Date:   November 2001-07-19         Price Range:                   $280,000 - $860,000

                                                                                                (average $480,000)

 

Number of Properties:  30                                      Off Plan Pre-Sales:            19

 

Project Value:        $15,000,000

 

Comments:   An extremely unique "city" apartment building, offering cutting edge fitout, vast open rooms and full living facilities.  One car bay per apartment has been supplied within the 'security focus' building.  Interest and sales have shown a significant consumer demand for this type of project within the CBD.

 

CORONADO LANE

Project Name:        Coronado Lane

 

Address:                Bay Road, Claremont

 

Project Type:         Apartments and Townhouses

 

Client:                   Property Profile Australia

 

Completion Date:    November 2002                 Price Range:                   $499,000 - $750,000

 

Number of Properties:  24                             Off Plan Pre-Sales:              Marketing yet to commence.

 

Project Value:        $15,000,000

 

Comments:  Set in one of Perth's premier suburbs.  This project represents a limited opportunity to purchase home size apartments in a complex that offers fine fittings, as well as full amenities and security.

MIAMI APARTMENTS

Project Name:        Miami

 

Address:                2 Bellevue Terrace, West Perth

 

Project Type:         Ultimate Luxury Apartment Building

 

Client:                   Miami Gold Pty Ltd

 

Completion Date:   December 2001-07-19         Price Range:                   $4,200,000 - $6,250,000

                                                                                                (average $4,900,000)

 

Number of Properties:   5                              Off Plan Pre-Sales:            3

 

Project Value:        $25,000,000

 

Comments:   Set to be Perth's most exclusive address, offering a quality of design, finishes and fixtures rarely seen before in Western Australia.  Interest has been extremely high, with heavy overseas and interstate inquiry prior to the commencement of construction late 2001.  A clever use of media release and "mystery" has been the necessary prompt for great deal of public inquiry.

 

 

UPPER EAST SIDE

Project Name:          Upper East Side

 

Address:                29 Trafalgar Road, East Perth

 

Project Type:         High end Luxury Apartments

 

Client:                   Bertram Property Management Pty Ltd

 

Completion Date:   December                         Price Range:                   $596,000 - $1,850,000

 

Number of Properties:   30                            Off Plan Pre-Sales:            12

 

Project Value:        $26,000,000

 

Comments:  Soon to be the finest apartment building in the "new" East Perth precinct and positioned upon the highest point within the area, offering both city and river views.  The building has beautifully finished apartments, offering space and lifestyle opportunities unsurpassed in Perth.

TOWN AND TERRACED HOUSES

 

CORAL TREE LANE

Project Name:        Coral Tree Lane

 

Address:                30 Coral Tree Avenue, Subiaco

 

Project Type:         Grouped Dwelling - Terrace Houses

 

Client:                   Long Ocean Pty Ltd

 

Completion Date:    August 2000                      Price Range:                   $450,000 - $519,000

                                                                                                (average $500,000)

 

Number of Properties:  5                              Off Plan Pre-Sales:  4

 

Project Value:        $2,550,000

 

Comments:  Designed by award winning architect David Hillam from Hillam Design Partners, this group of five "family-sized" terrace homes offers high quality finishes, large living areas, double garaging and private internal courtyards.  The style and overall finish has been well received by the market.

 

 

FIELD TERRACES

Project Name:        Field Terraces

 

Address:                4 Field Street, Mount Lawley

 

Project Type:         Grouped Dwelling - Terrace Houses

 

Client:                   Willing Homes Pty Ltd

 

Completion Date:   June 2000                         Price Range:                      $375,000 - $399,000

                                                                                                (average $385,000)

 

Number of Properties:  4

 

Project Value:        $1,540,000                        Sales History:        4 sold.

 

Comments:  This "Deco" inspired development is unique for the traditionally "Character Home" market of Mount Lawley, offering a "buying alternative" for area.  With a range of two bedroom two bathroom to three bedroom, three bathroom terrace homes featuring secure garaging, large open spaces and quality finishes and fittings.  This project has been well received by the market, with three selling within the first five weeks of the initial marketing campaign.

 

TERRACE MEWS

Project Name:        Terrace Mews

 

Address:                Stubbs Terrace, Mt Claremont

 

Project Type:         Terrace Homes

 

Client:                        Cape Bouvard

 

Completion Date:   March 2001                       Price Range:            $291,000 - $314,000

 

Number of Properties:   24

 

Project Value:        $7,200,000

 

Comments:  24 Terrace homes set on the


"V" TERRACES

Project Name:        "V" Terraces

 

Address:                1 Wittenoom Street, East Perth

 

Project Type:         Group Dwelling - Terrace Homes

 

Client:                   Professional Property Maintenance Pty Ltd

 

Completion Date:   December 2000                  Price Range:                   $419,000 - $449,000

                                                                                                (average $420,000)

 

Number of Properties:  5                               Off Plan Pre-Sales:            4

 

Project Value:        $2,100,000

 

Comments:  This group of five terrace homes is positioned on a corner block on one of East Perth's highest points.  A quality fitout has been effected, with a floor area of 160 sqm being offered in each terrace over two main levels and a third loft level.

 

 

OLD Y0RK LANE

Project Name:        Old York Lane

 

Address:                141 Roberts Road, Subiaco

 

Project Type:         Group Dwelling - Terrace Houses.

 

Client:                   Coolcat Pty Ltd

 

Completion Date:    February 2001                             Price Range:                   $214,000 - $269,000

                                                                                                (average $245,000)

 

Number of Properties:  13                                      Off Plan Pre-Sales:  12

 

Project Value:        $3,000,000

 

Comments:   A sister project to "York Terraces" in Subiaco, offering a quality product to the market at an extremely affordable entry price, as an alternative to the older more dated established Subiaco townhouses.  Standard features such as timber floors, stainless steel appliances and secure undercroft parking, the market has been very receptive to this project, selling eight units pre-construction and during the construction phase.  With completion in October 2000 the second stage of a three part marketing campaign is soon to be released.

PARK ROW

Project Name:          Park Row

 

Address:                8 Park Street, Crawley

 

Project Type:         Group Dwelling, Studio Townhouses

 

Client:                   Paul Clements

 

Completion Date:   August 1999                      Price Range:                   $225,000 - $255,000

                                                                                                (average $235,000)

 

Number of Properties:  9                              Off Plan Pre-Sales:            2

 

Project Value:        $2,100,000                        Sales History:        All sold

 

Comments:   Designed by renowned architect Brian Klopper to maximise the one bedroom density allowances bonuses under the R-Codes, these high quality one bedroom terrace homes created record sales price in the precinct and were very well received by the market.

 

 

YORK TERRACES

Project Name:        York Terraces

 

Address:                40 York Street, Subiaco

 

Project Type:         Group Dwelling, Terrace Houses

 

Client:                   Korwest Pty Ltd

 

Completion Date:   July 2000                          Price Range:                   $219,000 - $355,000

                                                                                                (average $300,000)

 

Number of Properties:  9                               Off Plan Pre-Sales:   4

 

Project Value:        $2,500,000                        Sales History:        All sold

 

Comments:   This is a boutique development of nine terrace homes on 950 sqm of land that has addressed the fundamental needs of the market through offering a choice of product from one bedroom through to three bedroom terraces.  In general this is a very well received project.

 

 

 

 

 

LAWLEY RESIDENCES

Project Name:        Lawley Residences

 

Address:                16 Regent Street West, Mt Lawley

 

Project Type:         Five green title homes

 

Client:                   Willing Homes Pty Ltd

 

Completion Date:   October 2001                     Price Range:                   $499,000 - $519,000

 

Number of Properties:   5                              Off Plan Pre-Sales:   4

 

Project Value:        $2.5 million

 

Comments:    Five unique homes finished in a traditional federation style, offering significant size, European appliances and excellent security.  These stylish properties offer a rare proposition in the Mt Lawley market.

 

 

YORK STREET

Project Name:        York Street

 

Address:                    30 - 38 York Street, Subiaco

 

Project Type:         Boutique development of nine terrace homes.

 

Client:                   Wong Langridge

 

Completion Date:   February 2001                             Price Range:                   $240,000 - $435,000

                                                                                                (average $300,000)

 

Number of Properties:  9                               Off Plan Pre-Sales:            Nil

 

Project Value:        $2.0 million                        Sales History:        6 sold.

 

Comments:   A sophisticated development of nine recreation terrace homes on 950m2 of land that captured the true essence of classic Subiaco architecture whilst catering for the needs of today's purchasing public.

MULTIPLE UNIT RESIDENTIAL DEVELOPMENTS

 

WAREHOUSE 569

Project Name:        Warehouse 569

 

Address:                  569 Wellington Street

 

Project Type:         Inner City Residential Apartment Building

 

Client:                   Phoenix Properties International

 

Completion Date:   July 2001-07-20                  Price Range:                   $190,000 - $280,000

 

Number of Properties:  47                                      Off Plan Pre-Sales:            19

 

Project Value:        $11,000,000

 

Comments:   This property represents one of Perth's most unique residential apartment conversions.  The property comprises a total of 47 x 1, 2 and 3 bedroom units which have been developed as a conversion of the 100 year old Wesfarmers House building in Wellington Street, Perth.  The property has an enormous amount of character with four metre ceilings comprising the original timber and cast iron metal columns from the original development.

 

 

ARCADIA COURT, SUBIACO

Project Name:        Arcadia Court

 

Address:                Cnr Station and Roydhood Streets, Subiaco

 

Project Type:         Group Dwelling (Apartments/Showrooms/Office)

 

Client:                   Olympic Holdings Pty Ltd

 

Completion Date:   October 2002                     Price Range:                        $190,000 - $380,000

 

Number of Properties:   90                            Off Plan Pre-Sales:             Marketing yet to commence

 

Project Value:        $32,000,000                      Sales History:

 

Comments:   The property comprises a mixed use development of 90 apartments, a significant showroom development and office development.  The apartments will comprise one, two and three bedroom apartments overlooking a tropical lagoon style development.

SUMMARY OF MAJOR APPOINTMENTS

 

A selection of major projects completed or under construction in the last two years is listed below.

 

 

 

($Million)

% Sold

1.       30 residential apartments, Box Building, PERTH

$15,000,000

60

2.       5 terraced houses, Coral Tree Lane, SUBIACO

$2,550,000

80

3.       4 terraced houses, Field Terraces, MOUNT LAWLEY

$1,540,000

100

4.       5 terraced houses, Haig Park, EAST PERTH

$2,100,000

80

5.       5 green title houses, MT LAWLEY

$2,500,000

80

6.       8 terraced houses, Kitchener Close, SUBIACO

$2,000,000

100

7.       5 penthouses, Miami, WEST PERTH

$25,000,000

60

8.       13 terraced houses, Old York Lane, SUBIACO

$3,000,000

80

9.       9 studio townhouses, Park Row, CRAWLEY

$2,100,000

100

10.     30 residential apartments, Upper East Side, EAST PERTH

$26,000,000

60

11.     9 terraced houses, York Terraces, SUBIACO

$2,500,000

100

12.     24 apartments and townhouses, Coronado, CLAREMONT

$15,000,000

To commence

13.     32 apartments, Warehouse 569, Perth CBD

$7,500,000

20

14.     90 apartments, Station Street, SUBIACO

$36,000,000

To commence

15.     4 townhouses, Axon Street, SUBIACO

$2,000,000

50

16.     2 penthouses, 161 Colin Street, WEST PERTH

$1,000,000

0

17.      24 Terrace homes, Stubbs Street, MT CLAREMONT

$7,200,000

95

          TOTAL

$144,790,000

 

 

 

 

 

 

CONCLUSION

Asset Special Projects provide comparable advantage in every level in the marketplace.

 

Our clients have a significant advantage in the marketplace by utilising Asset Special Projects with their depth of research and understanding of the market, limited not only to the marketing of residential projects.